Eli Gershkovitch Contribution to Craft Beer Industry

Canadian craft beer business is booming in the region. It is the most popular drink in Canada. The annual sale of beer in Canada is $9 billion. There are many multinational and local breweries in the region. They brew different type of beer. The mass production of the drink makes it affordable to many people.

 

Propeller IPA is a famous drink in Canada. Propeller Brewing Company makes the drink. It is smooth with strong caramel flavor. It is mainly available in prop shops and also some beer stores across Canada. Another common drink is Pump House Blueberry Ale. The drink has a blueberry flavor. Many people like it because it tastes like blueberry muffins. Another common drink is St. Ambroise Oatmeal Stout McAuslan. It is dark and sweet. It is heavy and suitable during winter. It is found across the country and mainly in pubs.

 

The Steam Works Brewing Company is based in Burnaby British Colombia. It was found in 1985. The owner of the company is Eli Gershkovitch (CrunchBase). He was awarded the registered trade mark in 2006. The company spends $35 thousand dollars monthly in marketing, promotion art, and coasters. Eli Gershkovitch is also a pilot and a lawyer. The company has won many medals.

 

Eli Gershkovitch is an innovator. His primary goal is to revolutionize Canadian beer (https://interview.net/eli-gershkovitch-steamworks-brewery/). Eli Gershkovitch approached life with the positive attitude that many people expect from a world class working man. He is usually casual and values freedom. A desire to live his own life prompted him to start his own company. The motto of Eli Gershkovitch is to grow and meet the demand of clients. His principles are always based on economics.

 

Competition is usually very high among Canadian brewing industries. Many micro industries come up each year. Eli Gershkovitch has managed to use his ideas and innovations in enabling Steam Works Company to remain at the top in order to counter the competition. Steam Works Brewing Company make drinks such as summer ale, summer mash-up, flagship IPA, pilsner, Jasmin IPA, Heroic, Red ale, Killer cucumber, pale ale, and Kolsch. The alcohol content of these beers ranges from 4% to 5%.

Leave a Reply

Your email address will not be published. Required fields are marked *