There are a lot of people who like spicy food, but not everyone makes it their business or life’s work, Joel Friant has done exactly that. Joel Friant is a businessman and entrepreneur from Corpus Christi, Texas, with career experience in home remodeling as well as real estate. Following this, Friant started a now popular chain of fast food restaurants specializing in Thai cuisine, but this proved to not be his only venture in the food industry. Joel is passionate about many things, and one of those things is the habanero pepper, he loves it.
He likes it so much , that he decided he would try to market his version of habanero chili flakes, and it seems to have caught on. The Habanero Shaker, as it is called, enjoyed exceptional success being sold in grocery stores in the Washington State area before it began to be marketed nationwide. After the initial launch of the product in 1995 there was a brief hiatus which then saw the return to the market with resounding success. The habanero is notoriously spicy, certainly not as spicy as other peppers available for consumption today, but also is very flavorful.
Joel Friant is a man invested in many fields, including his work in the restaurant industry and real estate, he also has experience working in marketing selling the Habanero Shaker as well as helping others sell their own products. Additionally, he has spoken in numerous online seminars as well as writing articles for world renown publications, and of course his debut in the exciting world of cryptocurrency. But he is arguably the most passionate about the habanero pepper, and the product that came from the habanero which has allowed him to enjoy so much success, the Habanero Shaker. Joel continues to espouse the health benefits of the habanero, and judging by his well being he certainly seems to be on to something.